I don't like that at all, it doesn't make my colours more vibrant, what it does is takes away my ability to make my blacks black and my colours vibrant. The first thing it does is completely takes away my Brightness control. I knew that, but I cranked my contrast up and wondered why I just couldn't get my display to look quite like I wanted it to. It was because of that stuffing things up. One of the games I tested this afternoon, I actually turned that on now that I had it and the game actually looked more washed out than I was used to, especially with fog/particle effects. I turned off the HDR in the game and it was better. Still, my display wasn't set up the way I liked it, so meh.
Another one in there that disables my control is something THEY call "mprt" (motion picture response time) in the menu, but it's a setting that cuts backlight LEDs to shorten pixel persistence time. On or Off.
Here it is in plain English. Snide, but this is a major brand. If they are going to put such rubbish on their website, I'm going to mock it

https://www.msi.com/support/technical_d ... ding_Speed
That's not actually the definition of MPRT. It's not a technology, it's a measure, in milliseconds. They are even expanding the acronym!Definition of MPRT
MPRT or Moving Picture Response Time, is a technology to reduce motion blur. Monitor with MPRT disabled the backlight during picture changes and enable backlight again after the picture had changed. This reduces the time of a frame showing on the monitor, therefore reducing “ghosting” and “blurring” effect, picturing visually smoother image while playing games. In short, MPRT is a solution to reduce “ghosting” effect effectively during gaming.
Anyway, it's another thing that greys out controls for me and doesn't let me get my display quite how I like it. That setting wasn't enabled by default, I just enabled it to test it, and it was a convenient way to toggle off HDCR. It actually made my screen a bit dimmer... I'd have used a bit more brightness if it didn't disable it, thanks. It also actually lowers response time of the pixels but compensates for it differently (and takes away the normal, fast, very fast response time settings from the menu lol)
Maybe these things are good, but I need to be able to fix my display up the way I like it. My blacks are as black as I've ever seen on an LCD, and the actual response time of the pixels on this display is what eliminates ghosting, so pffft!
(that "mprt" setting really shouldn't be enabled on this display and it wasn't... to be fair. It's more just one of the capabilities of the panel type, and the same controller chipset common between models etc.)